This was first published on The TurnKey Publishing Blog. === As an added feature to the TurnKeyPublisher.com website, I have added a Discussion Forum as an open and free resource for anyone interested in getting into the independent publishing business, how to write a book, how to produce audio programs, and other related subjects. I …
Monthly Archive: September 2009
Sep
24
Upcoming visit to Webster University Alumni & Faculty Authors Book Signing & Reception
As an MBA alumni who became an author, I have been invited by Webster University to attend the Webster University Alumni & Faculty Authors Book Signing & Reception in St. Louis, MO on October 9, 2009. When I attended Webster University for my MBA well over a decade ago, I did the academic work at …
Sep
24
Internet Radio Interview by Publicist Joanne McCall
This was first published on The TurnKey Publishing Blog. === On Friday, September 25 at 2:30pm EST, I will be interviewed by publicist Joanne McCall on her Internet radio show about my publishing experiences and the TurnKey Publishing brand philosophy. The program will be 30-minutes long. I am looking forward to this fun experience.
Sep
21
Introduction to Educational Marketing
This was first published on The TurnKey Publishing Blog. === As the names implies, educational marketing is a specific type of marketing where you engage potential customers and clients through education and consultation. It is about taking a leadership but also an expert, instructional, and training role in engaging customers and clients. Done well, it …
Sep
20
The Essentials of Credibility Marketing
This was first published on The TurnKey Publishing Blog. === Despite what you might have heard, credibility marketing is about marketing your brand, company, mission, and yourself. Credibility marketing is not about directly promoting your products and services. And it is certainly not about the hard and quick sell. Credibility marketing is about investing and …
