It has been no secret that I have had to downsize and make drastic changes to my business since late last year. The credit crunch has certainly taken its toll on me. As we are now well into 2010, I am happy to report that the big changes I made have made a difference. I …
Category Archive: Business Affairs
Oct 30
Taking On Simon & Schuster’s Vook Format
This was first posted on The TurnKey Publisher’s Blog. === The idea of incorporating video with the book and ebook is a good one. The idea of tying in Social Media into books is also a good one. However, from what I have seen from the Simon & Schuster “sample†vook, it is offensive to …
Sep 24
Upcoming visit to Webster University Alumni & Faculty Authors Book Signing & Reception
As an MBA alumni who became an author, I have been invited by Webster University to attend the Webster University Alumni & Faculty Authors Book Signing & Reception in St. Louis, MO on October 9, 2009. When I attended Webster University for my MBA well over a decade ago, I did the academic work at …
Sep 21
Introduction to Educational Marketing
This was first published on The TurnKey Publishing Blog. === As the names implies, educational marketing is a specific type of marketing where you engage potential customers and clients through education and consultation. It is about taking a leadership but also an expert, instructional, and training role in engaging customers and clients. Done well, it …
Sep 20
The Essentials of Credibility Marketing
This was first published on The TurnKey Publishing Blog. === Despite what you might have heard, credibility marketing is about marketing your brand, company, mission, and yourself. Credibility marketing is not about directly promoting your products and services. And it is certainly not about the hard and quick sell. Credibility marketing is about investing and …
Aug 14
The Emergence of CEO Publishing
This was first posted on The TurnKey Publishing Blog. === With the recent and tremendous growth of independent publishers, a newly emerging niche of independent publishing is CEO Publishing. CEO Publishing, as the name implies, is a specialized form of business publishing that is focused on CEOs. CEO has traditionally stood for “Chief Executive Officerâ€. …
Jul 15
TurnKey Publishing Online Videos Coming Soon
This announcement was first posted on “The TurnKey Publishing Blog” ====== I am happy to announce that I will soon be producing some informative “TurnKey Publisher†videos that will be uploaded to YouTube and Vimeo for the general public to see. These videos will not be infomercials. I will be discussing some serious topics and …
Jun 28
ColumbusGAHousing.com Launched for Local Landlords
This article was first posted on The TurnKey Investor’s Blog. === Because of my dissatisfaction of how the Columbus GA Housing Authority manages and conducts itself and its apparent lack of customer service accountability, I have taken the step to launch ColumbusGAHousing.com to assist and provide information and editorials to local landlords in navigating the …
May 26
Comments on the Poverty Symposium
Last Thursday, I attended the 2nd Annual Poverty Symposium organized by Enrichment Services Program Inc., a Georgia non-profit organization. It was interesting that I had received an invitation to this free event. It turns out that I received an invitation because of my prior attendance of last year’s Jim Blanchard Leadership Forum. In that event, …
Apr 14
I am Boycotting the Stock Photo Industry
This article first appeared on “The TurnKey Publisher’s Blog” ========= Because of my personal distaste and dismay of the Stock Photo industry which started with the Getty Images Extortion Demand Letter, I have taken steps to personally boycott the Stock Photo Industry and advocate not using stock photos altogether. The stock photo industry seems to …