Archive for the “TurnKey Publisher Series” Category

This was first posted on the “TurnKey Publishing Blog”

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Marsha Friedman, CEO of EMSI (public relations) was kind enough to provide a nice testimonial of my book, “TurnKey Publishing”. I greatly appreciate her kind words and her support.

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Matthew Chan’s choice of title, TurnKey Publishing, is perfect in describing the contents of his book – a wealth of information – truly a basic primer on the subject. He has included every facet of self publishing anyone would need to know in order to have a thorough grasp of the subject.

The book comprises such aspects as: what to write about, budgeting and setting aside of funds toward eventual expenditures, costing, forming your own publishing company, design ideas for the book cover, use of photos, printing options, getting an ISBN number, etc. Matthew covers it all.

Not only does he explain the topics in simple understandable terms, but he tells “how to” in a way that makes it easy for any reader to use and apply the material.

This book is one of my top choices, a “must read” roadmap for anyone contemplating the route of self-publishing and wanting to avoid the potholes with the result of having a successfully journey.

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This was first posted on The TurnKey Publisher’s Blog.

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The idea of incorporating video with the book and ebook is a good one.  The idea of tying in Social Media into books is also a good one.

However, from what I have seen from the Simon & Schuster “sample” vook, it is offensive to my sensibilities because, once again, New York publishers are trying to take a proprietary approach to something I believe is relatively simple to implement but trying to lock out other parties.

I am a proponent for the the independent author and publisher who wants to reputably take their work directly to the open market. To date, I have mostly seen “cheese” because people make very little effort to respect some publishing conventions.

I had already made plans to make an announcement on a different note but this whole proprietary vook thing has got me bothered.  I launched “The TurnKey Publisher” series as a direct attack and alternative to the traditional publishing model but now comes the vook.

As such, I feel I need to respond rapidly. I don’t have time to write a book on it, so I am simply taking my proof of concept and giving it away.  Essentially, it is my hope to put a damper to any proprietary vook / video books formats.

On December 1, I will be releasing my non-proprietary version of the vook for FREE.  I will also be providing instructions how to do it for FREE.  My Twitter subscribers will be the first to find out about this. With any luck, people who like what they see will spread the word and rally around this open-implementation of vook.

This is a teaser post. I don’t have much I want to reveal at this time except for a couple of nuggets.

I am working on a project called the CEO Publishing University.  If all goes well, it will launch in Spring 2010.  This is a work-in-progress.  Don’t assume anything you see on the website will be in the final version. Don’t read more into the project until I officially announce.  I am making no promises to anything or anyone until I make it “official”.

Yes, it is very much related and tied to my current published series, “The TurnKey Publisher” Series.

I am very excited about this project and I am currently assembling a team of advisors.

Again, all of this is a tease but it isn’t a joke.

This was first published on The TurnKey Publishing Blog.

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As an added feature to the TurnKeyPublisher.com website, I have added a Discussion Forum as an open and free resource for anyone interested in getting into the independent publishing business, how to write a book, how to produce audio programs, and other related subjects.

I have visited various publishing discussion forums and I am disappointed by what I see.  There is clearly a lot of interest but there are lots of spam-like posts, self-promotional posts, and otherwise unrelated posts.  Having successfully operated and managed a very active business discussion forum for many years, I thought I was done with that phase of my life.

However, it looks like I am getting back in the discussion forum game on the subject of Independent Publishing because I want to see a better quality and better managed forum where there is quality information and solid enforcement of rules to keep out unrelated, spam-like, and self-promotional postings.

Like my prior forum, I will be assembling a small team of subject matter experts who will assist me in managing and answer questions on this forum.  For now, I am both the Host and Moderator.

If you have any questions regarding how to write non-fiction books or starting an independent publishing business, you will want to register yourself and participate.

This was first published on The TurnKey Publishing Blog.

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On Friday, September 25 at 2:30pm EST, I will be interviewed by publicist Joanne McCall on her Internet radio show about my publishing experiences and the TurnKey Publishing brand philosophy.  The program will be 30-minutes long.  I am looking forward to this fun experience.

This was first posted on The TurnKey Publishing Blog.

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With the recent and tremendous growth of independent publishers, a newly emerging niche of independent publishing is CEO Publishing. CEO Publishing, as the name implies, is a specialized form of business publishing that is focused on CEOs. CEO has traditionally stood for “Chief Executive Officer”. However, with the growth of entrepreneurship and professionals working from home offices and smaller offices throughout the U.S., CEO also stands for “Consultants, Entrepreneurs, (business) Owners”.

Many modern CEOs no longer work restrict themselves to working for Fortune 1000 companies in a corner office on the top floor of a skyscraper in a metropolitan city. Today, it is not uncommon for modern CEO’s (Consultants, Entrepreneurs, Owners) to work in smaller offices of a company they own located in the suburbs of a modest city.

This special group of CEOs are fresh, innovative, unconventional, and daring in their approach to business. They recognize the need to represent themselves and their companies with Credibility, Excellence, and Optimism. They also understand the growing importance and significance of having their own powerful calling card, their own published book.

Ambitious CEOs know they are not only chief managers for their company, they are also figureheads. They are the most important symbol and, subsequently, the public “face” for the company and the products and services they offer. They must also become Celebrities, Experts, and Opportunists as part of their ongoing marketing efforts, not simply be the traditionally-recognized Chief Executive Officer.

Moderns CEOs are beginning to recognize the role of having a published book as their business calling card for their credibility marketing and educational marketing efforts. For Consultants, Entrepreneurs, and business Owners, having a published book is the new business calling card for the 21st century.

This was first posted on The TurnKey Publishing Blog.

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I have set up The TurnKey Publisher Fan Page within Facebook for anyone who wants to follow the latest TurnKey Publisher updates.

Do a search on “TurnKey Publisher” within your Facebook account and you should find it.

This was first posted on The TurnKey Publishing Blog.

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After some thought and consideration, I have decided to establish a Twitter account for myself as The TurnKey Publisher.

You can find me, The TurnKey Publisher, on Twitter at http://twitter.com/tkpublisher.

At this time, I cannot promise daily updates but I will try to provide updates from time to time.