Continue reading »]]> This was first posted on the “TurnKey Publishing Blog”

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Marsha Friedman, CEO of EMSI (public relations) was kind enough to provide a nice testimonial of my book, “TurnKey Publishing”. I greatly appreciate her kind words and her support.

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Matthew Chan’s choice of title, TurnKey Publishing, is perfect in describing the contents of his book – a wealth of information – truly a basic primer on the subject. He has included every facet of self publishing anyone would need to know in order to have a thorough grasp of the subject.

The book comprises such aspects as: what to write about, budgeting and setting aside of funds toward eventual expenditures, costing, forming your own publishing company, design ideas for the book cover, use of photos, printing options, getting an ISBN number, etc. Matthew covers it all.

Not only does he explain the topics in simple understandable terms, but he tells “how to” in a way that makes it easy for any reader to use and apply the material.

This book is one of my top choices, a “must read” roadmap for anyone contemplating the route of self-publishing and wanting to avoid the potholes with the result of having a successfully journey.

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Continue reading »]]> This was first posted on The TurnKey Publisher’s Blog.

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The idea of incorporating video with the book and ebook is a good one.  The idea of tying in Social Media into books is also a good one.

However, from what I have seen from the Simon & Schuster “sample” vook, it is offensive to my sensibilities because, once again, New York publishers are trying to take a proprietary approach to something I believe is relatively simple to implement but trying to lock out other parties.

I am a proponent for the the independent author and publisher who wants to reputably take their work directly to the open market. To date, I have mostly seen “cheese” because people make very little effort to respect some publishing conventions.

I had already made plans to make an announcement on a different note but this whole proprietary vook thing has got me bothered.  I launched “The TurnKey Publisher” series as a direct attack and alternative to the traditional publishing model but now comes the vook.

As such, I feel I need to respond rapidly. I don’t have time to write a book on it, so I am simply taking my proof of concept and giving it away.  Essentially, it is my hope to put a damper to any proprietary vook / video books formats.

On December 1, I will be releasing my non-proprietary version of the vook for FREE.  I will also be providing instructions how to do it for FREE.  My Twitter subscribers will be the first to find out about this. With any luck, people who like what they see will spread the word and rally around this open-implementation of vook.

Continue reading »]]> This was first posted on The TurnKey Publishing Blog.

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With the recent and tremendous growth of independent publishers, a newly emerging niche of independent publishing is CEO Publishing. CEO Publishing, as the name implies, is a specialized form of business publishing that is focused on CEOs. CEO has traditionally stood for “Chief Executive Officer”. However, with the growth of entrepreneurship and professionals working from home offices and smaller offices throughout the U.S., CEO also stands for “Consultants, Entrepreneurs, (business) Owners”.

Many modern CEOs no longer work restrict themselves to working for Fortune 1000 companies in a corner office on the top floor of a skyscraper in a metropolitan city. Today, it is not uncommon for modern CEO’s (Consultants, Entrepreneurs, Owners) to work in smaller offices of a company they own located in the suburbs of a modest city.

This special group of CEOs are fresh, innovative, unconventional, and daring in their approach to business. They recognize the need to represent themselves and their companies with Credibility, Excellence, and Optimism. They also understand the growing importance and significance of having their own powerful calling card, their own published book.

Ambitious CEOs know they are not only chief managers for their company, they are also figureheads. They are the most important symbol and, subsequently, the public “face” for the company and the products and services they offer. They must also become Celebrities, Experts, and Opportunists as part of their ongoing marketing efforts, not simply be the traditionally-recognized Chief Executive Officer.

Moderns CEOs are beginning to recognize the role of having a published book as their business calling card for their credibility marketing and educational marketing efforts. For Consultants, Entrepreneurs, and business Owners, having a published book is the new business calling card for the 21st century.

Continue reading »]]> This was first posted on “The TurnKey Publishing Blog”.

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I had almost forgotten I had submitted to Midwest Book Review copies of my newest books “TurnKey Publishing” and “The TurnKey Publisher’s Audio Publishing Handbook”.

I am happy to announce they did a favorable write-up for the two books. I thank Midwest Book Review for their favorable review.

There is now a brand new two-volume series by Matthew S. Chan designed specifically to help individuals and niche groups profitable publish books as a source of revenue for themselves and/or their projects.

“TurnKey Publishing” (9781933723013, $21.95) is a complete course of step-by-step instruction on creating a commercially successful book. Chan debunks such common myths as it being too difficult to write a book, too expensive to publish a book, it being necessary to sell through bookstores to be successful, needing an agent to become reputably published. Readers will learn how to retain total creative control over their own work; use accelerated publishing to turn out three or more titles a year; produce and build a book — instead of simply writing one; sell books outside a traditional bookstore, publish outside of a traditional publisher, create a business that provides a revenue stream, convert and package personal knowledge, experience and stories into an income-producing book, and market oneself successfully even when beginning as a totally unknown author.

“The TurnKey Publisher’s Audio Publishing Handbook” (9781933723150, $20.95) has as its specific focus the creation and self-publication of an audio book and/or audio program — without going through a traditional audio book publisher or using a professional recording studio. Of special note is the cogent and practical information provided with respect to finding the right vendors to design and manufacture an audio CD package and adapting a print book to an audio book format. Every novice author aspiring to publish their manuscript and every group seeking to fund raise through publishing a book should give “TurnKey Publishing” a very careful (and profitable!) reading. Every published author and every niche publisher should carefully read “The TurnKey Publisher’s Audio Publishing Handbook” with an eye towards considering turning their print publications into an audio book format to augment their revenue stream.

Continue reading »]]> This announcement was first posted on “The TurnKey Publishing Blog”

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I am happy to announce that I will soon be producing some informative “TurnKey Publisher” videos that will be uploaded to YouTube and Vimeo for the general public to see.  These videos will not be infomercials.  I will be discussing some serious topics and sharing some quality information in a way very few have done before.

I am very passionate about the independent publishing business and the power of the printed word. Although I will continue to write articles and blog posts, I am adding recorded videos to my body of work as a way to get the message out and reach more people.

Look for the first videos to start coming out in August.

Continue reading »]]> At long last, I have finally written, published, and released both of my “TurnKey Publisher” books for general sale.  They are now available and in stock at Amazon.com and BN.com.

“TurnKey Publishing” was made available in February but I did very little to promote the book at that time. I was waiting for the completion of Volume II, “The TurnKey Publisher’s Audio Publishing Handbook”. After all, this is the beginning of what I call “The TurnKey Publisher” series.

These two books really go together as a set.  Volume I starts with the business of book publishing and then continues to Volume II where readers are introduced to the world of audio publishing.

Volume III, “The TurnKey Publisher’s Unstoppable Book Writing” has been announced and 50% of the book has been written.  It will be a much smaller book than most books I have written thus far but I think will be essential to help those break the mental barriers that often come up in the world of publishing.

Volume IV, “The TurnKey Publisher’s Accelerated Publishing Handbook” has been announced.  Nothing has been written, not even an outline. This book incorporates elements of Volumes I to III into the premise of Accelerated (quick, down, and dirty) Publishing.

I am kicking around ideas of releasing a “TurnKey Publisher” introductory audio product using some cutting edge technology. However, I don’t want to say too much right now until I finalize my decision.

2009 will be the year of “The TurnKey Publisher” series. I am quite excited and believe it will carry me well into 2010. I will be making more announcements in the following months.

Continue reading »]]> At long last, a major revision and update of TurnKeyPublisher.com has been implemented.

With the release of my newest book, TurnKey Publishing, the website update and revision was overdue. There is a link to Amazon.com to order my newest book.

With the rollout of the revised website and upcoming TurnKey Publisher titles, you will notice more frequent updates and changes in the weeks and months to come.

Continue reading »]]> I am happy to announce that my newest book “TurnKey Publishing” has finally been released to printing.

It has been a long journey getting this book out. It was delayed several times last year as I took time out to work in and manage my real estate investments.

With the numerous and extended delays, the publishing industry continued to change and my publishing business evolved. The changes forced me to go back and revised the manuscript with the latest information.

I expect that “TurnKey Publishing” will be available for sale within the next two weeks on Amazon.com as well as my own websites.

There will be more special announcements as the book is made available for sale.

Continue reading »]]> This was first posted on The TurnKey Publisher’s Blog….

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A couple of quick updates…

“TurnKey Publishing” is being typeset now.  There are some minor rewrites and re-edits to be done but is on track for an end of year release.

“The TurnKey Publisher’s Guide to Audio Publishing” is entering the major edit phase.  This book should also be released by the end of the year.

Bumped into some writer’s block along the way but slowly pushing through.