It appears persistence and momentum does pay off. WRBL News 3 finally paid attention to the Cobra Collection scam story on June 14, 2007. However, they called it the “Cobra Collection Controversy“. Boy, is that an understatement. I liked WTVM’s title much better because it was more bold but also accurate. In their broadcasts, they titled it a “business scam” and “collection scam”.
I don’t really know how the process of getting a local story on-air at all. I have managed to stumble my way through the process a few times but it has always been a chaotic process. But I am happy Janice Park of WRBL finally caught wind of it and decided to move on it.
She said my email sounded like I was angry with them (WRBL). Actually, I was more frustrated because I didn’t understand why I got a poor response. I thought there was so much put together and the client accounts of $6 million would be large enough.
I was thinking to myself, does Cobra Collections have have to blow up a building or the client accounts to reach $10 million to make the news? If it wasn’t going to be a good story, why not? I simply wanted to know.
Anyhow, after scrambling around making calls, I provided Janice Park a list of people who would appear on camera to talk. Steve Klemetti of Central Print & Signs and Nancy Wilhite of Dr. Jay Brodwyn’s office were both willing to help the cause. I was grateful and they did a fantastic job.
In my interview with WRBL, I attempted to be concise. As always, it was interesting to see what they would choose to air. I looked like hell after standing in the sun sweating while talking to the cameraman. But we finally came into my air-conditioned private office and knocked out the interview.
The June 14, 6pm airing was nice clocking at nearly 3 minutes, however the 11pm airing was a bit more disappointing. Nevertheless, it was far more than we were getting before. You could see my website CobraCollectionScam.com in the news story.
I asked Janice Park to be straight with me after I thanked her. I said if this piece was done and did not warrant an update, I would not supply her any new information. I had said the same thing to Zaneta Lowe of WTVM. Fortunately, both reporters were open to updates. So, for now, I have a direct line and email to the two reporters if there are any significant developments.