In last year’s review of the original Kindle, I speculated that there would be a Kindle 2.0 and how user feedback would be incorporated into a newer model. I complained about the clumsy side buttons and speculated that there would be improved battery life.
It looks like I was right on those two issues. Not only this, Amazon included a whole lot more. I had been on the fence on the original Kindle. Ultimately, I decided against getting one for myself since I still prefer books.
However, this time around, I decided to break down and pre-order the newly-announced Kindle 2. I have more of an open mind because the product seems to be greatly improved. But more importantly, I am a publisher and, as such, I believe the Kindle will be a force to reckon with.
Whether or not I personally prefer a Kindle to read books, the truth is that I believe the Kindle is here to stay and that means I need to become familiar with it quickly. I also believe that I will have start publishing my books in the Kindle format.
Whether or not the average consumer base eventually adopts Kindle in a widespread format is unimportant to me. What is important to me is that the Kindle audience are passionate folks about their Kindle and passionate readers in general. For someone to spend $360 for a reading device either means they are affluent or simply serious in their reading. Either way, it would be a mistake for me to not produce books for this audience.
I cannot wait to get my Kindle 2 at the end of this month.