{"id":223,"date":"2007-11-26T02:17:43","date_gmt":"2007-11-26T07:17:43","guid":{"rendered":"https:\/\/matthewchan.com\/2007\/11\/26\/my-new-book-recommendation-microtrends-by-mark-j-penn\/"},"modified":"2007-12-08T03:22:10","modified_gmt":"2007-12-08T08:22:10","slug":"new-business-book-recommendation-microtrends-by-mark-j-penn","status":"publish","type":"post","link":"https:\/\/matthewchan.com\/?p=223","title":{"rendered":"New Business Book Recommendation: “Microtrends” by Mark J. Penn"},"content":{"rendered":"

\"Microtrends\"<\/a>The latest business book I finished reading and really found thought-provoking is Microtrends: The Small Forces Behind Tomorrow’s Big Changes<\/a> by Mark J. Penn. This book is going to sit with my other business books I will want to revisit and consult. It is really that good.<\/p>\n

I have to admit the book also caught my eye with recommendations from a couple of very influential people who don’t normally give recommendations: Bill Gates and Bill Clinton.<\/p>\n

“Microtrends” follows in the tradition of other great business books such as The Tipping Point: How Little Things Can Make a Big Difference<\/a> by Malcolm Gladwell, The Long Tail: Why the Future of Business is Selling Less of More<\/a> by Chris Anderson, and The World Is Flat: A Brief History of the Twenty-first Century<\/a> by Thomas Friedman in that those books really stretched my brain and my paradigms about today’s business.<\/p>\n

I know there is a group of people who will not be able to apply the many microtrends identified in this book. That is because they lack the ability to apply new cutting edge principles and ideas. However, for the true entrepreneur, there is a goldmine of insights for new business niches and opportunities.<\/p>\n

For years, I have independently identified and followed larger trends which I base my decisions on. However, like most people, I generally do not follow smaller microtrends. But these microtrends do eventually have a huge impact in all our lives. Most people don’t learn about them until it is too late.<\/p>\n

For forward-looking entrepreneurs, this book is a great reference for those looking for new niches not known by most people. The thinking business person will truly appreciate the great insights Mark Penn provided.<\/p>\n

Without a doubt, I highly recommend Mark J. Penn’s Microtrends: The Small Forces Behind Tomorrow’s Big Changes<\/a>. It is a great new business book that has left a lasting impression on me.<\/p>\n","protected":false},"excerpt":{"rendered":"

The latest business book I finished reading and really found thought-provoking is Microtrends: The Small Forces Behind Tomorrow’s Big Changes by Mark J. Penn. This book is going to sit with my other business books I will want to revisit and consult. It is really that good. I have to admit the book also caught […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[13],"tags":[],"class_list":["post-223","post","type-post","status-publish","format-standard","hentry","category-book-recommendations","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p927L-3B","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":46,"url":"https:\/\/matthewchan.com\/?p=46","url_meta":{"origin":223,"position":0},"title":"Recommended Marketing & Branding Books – Al & Laura Ries","author":"Matthew Chan","date":"October 11, 2006","format":false,"excerpt":"Every entrepreneur must learn how to market and brand their company and products. 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If I were still working, I would be reading Turnkey Investing with Lease-Options as I would an excellent novel!\u00a0 Indeed, I was not only impressed with this book; I was amazed!\u00a0 The main reason for my\u2026","rel":"","context":"In "Book Reviews"","block_context":{"text":"Book Reviews","link":"https:\/\/matthewchan.com\/?cat=11"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":151,"url":"https:\/\/matthewchan.com\/?p=151","url_meta":{"origin":223,"position":3},"title":"Highly Suspicious of “Incredible Discoveries” $75,000 Fee","author":"Matthew Chan","date":"June 26, 2007","format":false,"excerpt":"I had my final phone discussion with the folks with \"Incredible Discoveries\".\u00a0 It was a cordial discussion but my antenna was on and up high. I did some Google research about \"Incredible Discoveries\" allegedly owned by Mark Alfieri since my first posting but I wanted to give them the benefit\u2026","rel":"","context":"In "Business Affairs"","block_context":{"text":"Business Affairs","link":"https:\/\/matthewchan.com\/?cat=27"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1142,"url":"https:\/\/matthewchan.com\/?p=1142","url_meta":{"origin":223,"position":4},"title":"Independent Professional Reviewers (Tucker): The Intrepid Way","author":"Matthew Chan","date":"April 22, 2012","format":false,"excerpt":"Read the review by Independent Professional Reviewers (Tucker) of The Intrepid Way. ===== As a person with an entrepreneurial spirit and, sometimes, unconventional wisdom, I was not disappointed in reading The Intrepid Way by Matthew S. Chan. 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