{"id":46,"date":"2006-10-11T01:05:15","date_gmt":"2006-10-11T05:05:15","guid":{"rendered":"https:\/\/matthewchan.com\/2006\/10\/11\/recommended-marketing-branding-books-al-laura-ries\/"},"modified":"2007-12-08T03:19:16","modified_gmt":"2007-12-08T08:19:16","slug":"recommended-marketing-branding-books-al-laura-ries","status":"publish","type":"post","link":"https:\/\/matthewchan.com\/?p=46","title":{"rendered":"Recommended Marketing &#038; Branding Books &#8211; Al &#038; Laura Ries"},"content":{"rendered":"<p>Every entrepreneur must learn how to market and brand their company and products.  Although, I have seen and read many marketing and branding books, there are some that really stick with me.<\/p>\n<p>The books that have made a long-standing impact on me and what I do are the following:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.amazon.com\/gp\/product\/0887306667?ie=UTF8&amp;tag=mattchanblog-20&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=0887306667\">The 22 Immutable Laws of Marketing:  Violate Them at Your Own Risk!<\/a><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.assoc-amazon.com\/e\/ir?t=mattchanblog-20&amp;l=as2&amp;o=1&amp;a=0887306667\" style=\"border: medium none  ! important; margin: 0px ! important\" border=\"0\" height=\"1\" width=\"1\" \/><\/li>\n<li><a href=\"http:\/\/www.amazon.com\/gp\/product\/0060007737?ie=UTF8&amp;tag=mattchanblog-20&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=0060007737\">The 22 Immutable Laws of Branding<\/a><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.assoc-amazon.com\/e\/ir?t=mattchanblog-20&amp;l=as2&amp;o=1&amp;a=0060007737\" style=\"border: medium none  ! important; margin: 0px ! important\" border=\"0\" height=\"1\" width=\"1\" \/><\/li>\n<\/ul>\n<p>These 2 books are simple to read and understand.  Yet, they are applicable to nearly any business.  I have re-read these books repeatedly over the years to get a refresher and reinforce these important lessons.<\/p>\n<p>My other favorite books also by the Ries&#8217; writing team that are also tremendously worth reading are:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.amazon.com\/gp\/product\/0060570156?ie=UTF8&amp;tag=mattchanblog-20&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=0060570156\">The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands<\/a><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.assoc-amazon.com\/e\/ir?t=mattchanblog-20&amp;l=as2&amp;o=1&amp;a=0060570156\" style=\"border: medium none  ! important; margin: 0px ! important\" border=\"0\" height=\"1\" width=\"1\" \/><\/li>\n<li><a href=\"http:\/\/www.amazon.com\/gp\/product\/0060081996?ie=UTF8&amp;tag=mattchanblog-20&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=0060081996\">The Fall of Advertising and the Rise of PR<\/a><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.assoc-amazon.com\/e\/ir?t=mattchanblog-20&amp;l=as2&amp;o=1&amp;a=0060081996\" style=\"border: medium none  ! important; margin: 0px ! important\" border=\"0\" height=\"1\" width=\"1\" \/><\/li>\n<\/ul>\n<p>These 2 books are more involved but give a deeper understand on their ideas of marketing in today&#8217;s world.<\/p>\n<p>You can find out more about the Ries Marketing team at <a href=\"http:\/\/www.ries.com\/\">http:\/\/www.ries.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every entrepreneur must learn how to market and brand their company and products. Although, I have seen and read many marketing and branding books, there are some that really stick with me. The books that have made a long-standing impact on me and what I do are the following: The 22 Immutable Laws of Marketing: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[13],"tags":[],"class_list":["post-46","post","type-post","status-publish","format-standard","hentry","category-book-recommendations","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p927L-K","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":549,"url":"https:\/\/matthewchan.com\/?p=549","url_meta":{"origin":46,"position":0},"title":"Introduction to Educational Marketing","author":"Matthew Chan","date":"September 21, 2009","format":false,"excerpt":"This was first published on The TurnKey Publishing Blog. === As the names implies, educational marketing is a specific type of marketing where you engage potential customers and clients through education and consultation.\u00a0 It is about taking a leadership but also an expert, instructional, and training role in engaging customers\u2026","rel":"","context":"In &quot;Business Affairs&quot;","block_context":{"text":"Business Affairs","link":"https:\/\/matthewchan.com\/?cat=27"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":218,"url":"https:\/\/matthewchan.com\/?p=218","url_meta":{"origin":46,"position":1},"title":"&#8220;TurnKey Investor&#8221; Book Series at 2007 NAR Convention","author":"Matthew Chan","date":"November 18, 2007","format":false,"excerpt":"In an earlier post, I said that Matt Lombardi (Managing Director of Marketing & Sales) was going to do something \"extra special\" for me since he knew Wes and I was attending the 2007 NAR Convention. Matt placed and displayed 4 of the \"TurnKey Investor\" book titles in the Main\u2026","rel":"","context":"In &quot;Conventions &amp; Events&quot;","block_context":{"text":"Conventions &amp; Events","link":"https:\/\/matthewchan.com\/?cat=38"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":967,"url":"https:\/\/matthewchan.com\/?p=967","url_meta":{"origin":46,"position":2},"title":"University of Phoenix: Faculty Written Interview Questions","author":"Matthew Chan","date":"February 1, 2012","format":false,"excerpt":"University of Phoenix requires a written interview to be completed after you submit your cover letter and resume. It is fairly lengthy but forces you to demonstrate your abilities to communicate in writing. You are judged on your responses, grammar, punctuation, and writing style. It was a challenging step in\u2026","rel":"","context":"In &quot;University of Phoenix&quot;","block_context":{"text":"University of Phoenix","link":"https:\/\/matthewchan.com\/?cat=58"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/matthewchan.com\/wp-content\/uploads\/2016\/10\/univ-of-phoenix.gif?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/matthewchan.com\/wp-content\/uploads\/2016\/10\/univ-of-phoenix.gif?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/matthewchan.com\/wp-content\/uploads\/2016\/10\/univ-of-phoenix.gif?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/matthewchan.com\/wp-content\/uploads\/2016\/10\/univ-of-phoenix.gif?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/matthewchan.com\/wp-content\/uploads\/2016\/10\/univ-of-phoenix.gif?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/matthewchan.com\/wp-content\/uploads\/2016\/10\/univ-of-phoenix.gif?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":533,"url":"https:\/\/matthewchan.com\/?p=533","url_meta":{"origin":46,"position":3},"title":"The Essentials of Credibility Marketing","author":"Matthew Chan","date":"September 20, 2009","format":false,"excerpt":"This was first published on The TurnKey Publishing Blog. === Despite what you might have heard, credibility marketing is about marketing your brand, company, mission, and yourself. Credibility marketing is not about directly promoting your products and services.\u00a0 And it is certainly not about the hard and quick sell.\u00a0 Credibility\u2026","rel":"","context":"In &quot;Business Affairs&quot;","block_context":{"text":"Business Affairs","link":"https:\/\/matthewchan.com\/?cat=27"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":327,"url":"https:\/\/matthewchan.com\/?p=327","url_meta":{"origin":46,"position":4},"title":"Launching &#8220;Incredible Discoveries Information Page&#8221;","author":"Matthew Chan","date":"June 25, 2008","format":false,"excerpt":"I want to keep this post as brief as possible because this announcement is not one I consider \"good news\" but it was necessary given the amount of inquiries and information I have been getting regarding the infomercial company, \"Incredible Discoveries\". As a brief recap, \"Incredible Discoveries\" came into my\u2026","rel":"","context":"In &quot;Legal Affairs&quot;","block_context":{"text":"Legal Affairs","link":"https:\/\/matthewchan.com\/?cat=34"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":785,"url":"https:\/\/matthewchan.com\/?p=785","url_meta":{"origin":46,"position":5},"title":"TurnKey Investor Show &#8211; Episode 5 (Matthew Chan &#038; Wes Weaver)","author":"Matthew Chan","date":"April 6, 2011","format":false,"excerpt":"Matthew Chan & Wes Weaver discuss their real estate marketing strategy and tactics for their real estate portfolio. https:\/\/vimeo.com\/21838111","rel":"","context":"In &quot;Real Estate Investing&quot;","block_context":{"text":"Real Estate Investing","link":"https:\/\/matthewchan.com\/?cat=15"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/matthewchan.com\/wp-content\/uploads\/2009\/10\/tki-opening-hd2.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/matthewchan.com\/wp-content\/uploads\/2009\/10\/tki-opening-hd2.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/matthewchan.com\/wp-content\/uploads\/2009\/10\/tki-opening-hd2.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/matthewchan.com\/wp-content\/uploads\/2009\/10\/tki-opening-hd2.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/matthewchan.com\/wp-content\/uploads\/2009\/10\/tki-opening-hd2.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/matthewchan.com\/wp-content\/uploads\/2009\/10\/tki-opening-hd2.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]}],"builder_content":"","_links":{"self":[{"href":"https:\/\/matthewchan.com\/index.php?rest_route=\/wp\/v2\/posts\/46","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/matthewchan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/matthewchan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/matthewchan.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/matthewchan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=46"}],"version-history":[{"count":0,"href":"https:\/\/matthewchan.com\/index.php?rest_route=\/wp\/v2\/posts\/46\/revisions"}],"wp:attachment":[{"href":"https:\/\/matthewchan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=46"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/matthewchan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=46"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/matthewchan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=46"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}