{"id":530,"date":"2009-08-14T03:06:15","date_gmt":"2009-08-14T08:06:15","guid":{"rendered":"https:\/\/matthewchan.com\/?p=530"},"modified":"2009-08-14T03:06:15","modified_gmt":"2009-08-14T08:06:15","slug":"the-emergence-of-ceo-publishing","status":"publish","type":"post","link":"https:\/\/matthewchan.com\/?p=530","title":{"rendered":"The Emergence of CEO Publishing"},"content":{"rendered":"

This was first posted on The TurnKey Publishing Blog<\/strong><\/a>.<\/p>\n

===<\/p>\n

With the recent and tremendous growth of independent publishers, a newly emerging niche of independent publishing is CEO Publishing. CEO Publishing, as the name implies, is a specialized form of business publishing that is focused on CEOs. CEO has traditionally stood for “Chief Executive Officer\u00e2\u20ac\u009d. However, with the growth of entrepreneurship and professionals working from home offices and smaller offices throughout the U.S., CEO also stands for “Consultants, Entrepreneurs, (business) Owners\u00e2\u20ac\u009d.<\/p>\n

Many modern CEOs no longer work restrict themselves to working for Fortune 1000 companies in a corner office on the top floor of a skyscraper in a metropolitan city. Today, it is not uncommon for modern CEO”s (Consultants, Entrepreneurs, Owners) to work in smaller offices of a company they own located in the suburbs of a modest city.<\/p>\n

This special group of CEOs are fresh, innovative, unconventional, and daring in their approach to business. They recognize the need to represent themselves and their companies with Credibility, Excellence, and Optimism. They also understand the growing importance and significance of having their own powerful calling card, their own published book.<\/p>\n

Ambitious CEOs know they are not only chief managers for their company, they are also figureheads. They are the most important symbol and, subsequently, the public “face\u00e2\u20ac\u009d for the company and the products and services they offer. They must also become Celebrities, Experts, and Opportunists as part of their ongoing marketing efforts, not simply be the traditionally-recognized Chief Executive Officer.<\/p>\n

Moderns CEOs are beginning to recognize the role of having a published book as their business calling card for their credibility marketing and educational marketing efforts. For Consultants, Entrepreneurs, and business Owners, having a published book is the new business calling card for the 21st century.<\/p>\n","protected":false},"excerpt":{"rendered":"

This was first posted on The TurnKey Publishing Blog. === With the recent and tremendous growth of independent publishers, a newly emerging niche of independent publishing is CEO Publishing. CEO Publishing, as the name implies, is a specialized form of business publishing that is focused on CEOs. CEO has traditionally stood for “Chief Executive Officer\u00e2\u20ac\u009d. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[27,2,40],"tags":[],"class_list":["post-530","post","type-post","status-publish","format-standard","hentry","category-business-affairs","category-publishing","category-turnkey-publisher-series","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p927L-8y","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":643,"url":"https:\/\/matthewchan.com\/?p=643","url_meta":{"origin":530,"position":0},"title":"Book Testimonial for “TurnKey Publishing” by Marsha Friedman, CEO of EMSI","author":"Matthew Chan","date":"June 5, 2010","format":false,"excerpt":"This was first posted on the \"TurnKey Publishing Blog\" ====== Marsha Friedman, CEO of EMSI (public relations) was kind enough to provide a nice testimonial of my book, \"TurnKey Publishing\u00e2\u20ac\u009d. I greatly appreciate her kind words and her support. ====== Matthew Chan\"s choice of title, TurnKey Publishing, is perfect in\u2026","rel":"","context":"In "TurnKey Publisher Series"","block_context":{"text":"TurnKey Publisher Series","link":"https:\/\/matthewchan.com\/?cat=40"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":466,"url":"https:\/\/matthewchan.com\/?p=466","url_meta":{"origin":530,"position":1},"title":"New “TurnKey Publisher” Books Released!","author":"Matthew Chan","date":"June 25, 2009","format":false,"excerpt":"At long last, I have finally written, published, and released both of my \"TurnKey Publisher\" books for general sale.\u00a0 They are now available and in stock at Amazon.com and BN.com. \"TurnKey Publishing\" was made available in February but I did very little to promote the book at that time. I\u2026","rel":"","context":"In "Publishing"","block_context":{"text":"Publishing","link":"https:\/\/matthewchan.com\/?cat=2"},"img":{"alt_text":"TurnKey Publisher's Audio Publishing Handbook","src":"https:\/\/i0.wp.com\/matthewchan.commastersitewp-content\/uploads\/2009\/06\/3d-tkp-aph-150-109x150.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":391,"url":"https:\/\/matthewchan.com\/?p=391","url_meta":{"origin":530,"position":2},"title":"“TurnKey Publishing” Book Released to Printing","author":"Matthew Chan","date":"February 5, 2009","format":false,"excerpt":"I am happy to announce that my newest book \"TurnKey Publishing\" has finally been released to printing. It has been a long journey getting this book out. It was delayed several times last year as I took time out to work in and manage my real estate investments. With the\u2026","rel":"","context":"In "Publishing"","block_context":{"text":"Publishing","link":"https:\/\/matthewchan.com\/?cat=2"},"img":{"alt_text":"TurnKey Publishing book","src":"https:\/\/i0.wp.com\/matthewchan.commastersitewp-content\/uploads\/2009\/02\/3d-tkp-200h.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":549,"url":"https:\/\/matthewchan.com\/?p=549","url_meta":{"origin":530,"position":3},"title":"Introduction to Educational Marketing","author":"Matthew Chan","date":"September 21, 2009","format":false,"excerpt":"This was first published on The TurnKey Publishing Blog. === As the names implies, educational marketing is a specific type of marketing where you engage potential customers and clients through education and consultation.\u00a0 It is about taking a leadership but also an expert, instructional, and training role in engaging customers\u2026","rel":"","context":"In "Business Affairs"","block_context":{"text":"Business Affairs","link":"https:\/\/matthewchan.com\/?cat=27"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":511,"url":"https:\/\/matthewchan.com\/?p=511","url_meta":{"origin":530,"position":4},"title":"TurnKey Publisher Book Series Reviewed by Midwest Book Review","author":"Matthew Chan","date":"August 6, 2009","format":false,"excerpt":"This was first posted on \"The TurnKey Publishing Blog\". ==== I had almost forgotten I had submitted to Midwest Book Review copies of my newest books \"TurnKey Publishing\" and \"The TurnKey Publisher's Audio Publishing Handbook\". I am happy to announce they did a favorable write-up for the two books. I\u2026","rel":"","context":"In "Book Reviews"","block_context":{"text":"Book Reviews","link":"https:\/\/matthewchan.com\/?cat=11"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/matthewchan.com\/wp-content\/uploads\/2009\/08\/turnkey-publisher-set.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":278,"url":"https:\/\/matthewchan.com\/?p=278","url_meta":{"origin":530,"position":5},"title":"Accelerated Publishing is a Part of TurnKey Publishing","author":"Matthew Chan","date":"January 24, 2008","format":false,"excerpt":"As the first new titles are being designed, written, and developed for the upcoming TurnKey Publishing series, a concept I will be discussing and describing is Accelerated Publishing. Essentially, I will be describing how to develop a system to turn an idea and concept to a finished product within a\u2026","rel":"","context":"In "Publishing"","block_context":{"text":"Publishing","link":"https:\/\/matthewchan.com\/?cat=2"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"builder_content":"","_links":{"self":[{"href":"https:\/\/matthewchan.com\/index.php?rest_route=\/wp\/v2\/posts\/530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/matthewchan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/matthewchan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/matthewchan.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/matthewchan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=530"}],"version-history":[{"count":0,"href":"https:\/\/matthewchan.com\/index.php?rest_route=\/wp\/v2\/posts\/530\/revisions"}],"wp:attachment":[{"href":"https:\/\/matthewchan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/matthewchan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/matthewchan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}