Dec 09
I want to bring attention to a new section I have created on this blog. I do a great deal of reading and have accumulated a list of consistently favorite business books I recommend to others. Under the Pages section on the left, you will see a new category, “Recommended Books”. It includes an Amazon.com …
Nov 26
The latest business book I finished reading and really found thought-provoking is Microtrends: The Small Forces Behind Tomorrow’s Big Changes by Mark J. Penn. This book is going to sit with my other business books I will want to revisit and consult. It is really that good. I have to admit the book also caught …
Oct 16
Thomas Friedman is probably my favorite author when it comes to matters of business globalization. I first enjoyed his The Lexus and the Olive Tree: Understanding Globalization written a few years back. His follow-up, The World Is Flat: A Brief History of the Twenty-first Century is quite impressive and comprehensive. He correctly includes, outlines, …
Oct 11
The first time I saw Donald Trump live was in NYC at a Learning Annex event and a couple of years later in Atlanta. Both times, he was introduced by Robert Kiyosaki, best-selling author of “Rich Dad Poor Dad”. Donald is much more potent and powerful in a live speech than anything we see on …
Oct 11
Every entrepreneur must learn how to market and brand their company and products. Although, I have seen and read many marketing and branding books, there are some that really stick with me. The books that have made a long-standing impact on me and what I do are the following: The 22 Immutable Laws of Marketing: …