Recommended Marketing & Branding Books – Al & Laura Ries

Every entrepreneur must learn how to market and brand their company and products. Although, I have seen and read many marketing and branding books, there are some that really stick with me.

The books that have made a long-standing impact on me and what I do are the following:

These 2 books are simple to read and understand. Yet, they are applicable to nearly any business. I have re-read these books repeatedly over the years to get a refresher and reinforce these important lessons.

My other favorite books also by the Ries’ writing team that are also tremendously worth reading are:

These 2 books are more involved but give a deeper understand on their ideas of marketing in today’s world.

You can find out more about the Ries Marketing team at

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