Every entrepreneur must learn how to market and brand their company and products. Although, I have seen and read many marketing and branding books, there are some that really stick with me.
The books that have made a long-standing impact on me and what I do are the following:
- The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
- The 22 Immutable Laws of Branding
These 2 books are simple to read and understand. Yet, they are applicable to nearly any business. I have re-read these books repeatedly over the years to get a refresher and reinforce these important lessons.
My other favorite books also by the Ries’ writing team that are also tremendously worth reading are:
- The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands
- The Fall of Advertising and the Rise of PR
These 2 books are more involved but give a deeper understand on their ideas of marketing in today’s world.
You can find out more about the Ries Marketing team at http://www.ries.com