In my prior article, I wrote about my larger role and responsibilities as a Publisher for Ascend Beyond Publishing. I continue on that article by sharing the educational model I am employing in my publishing business.
Many years ago, when I was a Technical Trainer and Technical Instructor of advanced networking, technologies, and network operating systems, I became indoctrinated to the idea of customized education and modular learning.
For those of you unfamiliar with the concept of modular learning, it is simply the concept of giving the student the ability to custom create and design their own learning curriculum no matter what the subject matter is.
The fact of the matter is, we live in a society where time is precious and adult education is something we pay for. It takes time and costs money to learn any new subject but each of us have a different view of what we should learn and how much time we should take. The determination of success from our learning comes from the results that come from the execution of our action plans. If we execute and manage our affairs well, we should yield successful results. If we don’t, we have poor results. In other words, we no longer get grades as we did in school. We simply measure results.
As a publisher, I believe in providing tight, singular topics my readership and students can choose from. Comprehensive learners prefer to buy “an entire set”, many others prefer to buy their educational materials “a la carte” or “piecemeal”.
In the TurnKey Investor Series, readers and students can immerse themselves in the TurnKey Investing Philosophy that we created and practice ourselves. Or they can simply pick the individual pieces they want to learn about. Either way, the customer comes away happy.
I have had customers that I have never heard from and swoop in buy entire learning sets in one purchase. I have had many more customers who bought one or two titles and come back to purchase a few more. Clearly, repeat customers are a sign they are happy with what they have read or heard.
There is this myth that most readers or students want a monolothic approach to their learning. I believe that represents a small minority of readers and students. This is why encyclopedias, tomes, and other thick reference books don’t sell as well as smaller, tightly-focused titles. This is why Audio Titles have gained so much ground in recent years co-existing with their print versions.
Outside of the walls of Academia, people want to choose to learn in their own way at their own pace. And so, unlike so many of my fellow authors and educators, I don’t try to create a high-priced “monster master course” that tries to cover everything and anything regarding a subject.
I say to my readers and students, “Choose and create your own education” from our suggested set of offerings.
Customized education and modular learning is the new paradigm. Publishers, authors, and educators had best understand this new learning paradigm.